6 Types Of Videos To Promote Your Healthcare Business
Videos are the most powerful medium to market your healthcare practice or organization. Videos have great capability to convey your brand story in the most effective way. Effective videos will introduce you to your potential patients and partners. Videos induce trust and kindle right emotions at an instant. The scope of visual medium can be used in six different ways for healthcare branding and marketing.
1. Patient Specific Videos
Videos featuring your patients that appeal to your potential patients can make heads turn take a notice and make them aware about how you have treated your patients and how you have made a difference to their lives can be elaborated through the videos . A visual that shows how much hospitality is incorporated in your hospital and how well your patients are taken care off can strengthen the reasons that people have for choosing you.
2. Physician Spotlight Videos
The hero of your hospital can be put on a pedestal through videos. Each doctor’s achievements, their professional goals and intentions can be brought out in physician spotlight videos. Every patient’s primary requirement for a quality healthcare experience is having a good physician taking care of them. Hence, physician spotlight videos can tell people how your physicians can make their healthcare experience special.
3. Specialty Specific Videos
Videos that explain about one particular specialty can prove to be useful for letting people who have a health issue that is specific to one particular discipline of healthcare. Specialty specific videos cater to the patients who need solution in that particular discipline. These videos explain nuances of medical processes and procedures in ways that people can understand. Animation videos and physician demonstration are the most effective methods of specialty specific videos.
4. Facility Specific Videos
People can make use of your resources only when you let them know about it. Facility specific videos are videos that give an insight into your institution facilitate people to take them inside the healthcare organization without their effort. Videos tours that show every aspect of your infrastructure will let people know that you don’t just have the capability, you have cutting edge equipments and ultra modern interior to cater their needs and necessities. People expect more than quality professional in their healthcare brand hence be mindful about showcasing your best face through videos.
5. Doctor Profile Videos
The hero of your hospital can have exclusive videos that project their body of work, accolades and other feathers in their crown. Doctor profile videos give patients a one-to-one approach. Doctor videos can induce trust in patients , people consider familiarity to go hand in hand with reliability. They want to know their healthcare provider well because they consider them as the face of their healthcare experience.
Your doctors can feature in videos and give interesting interviews that answer FAQs about general health and wellness. Let your physicians share the knowledge that they have through healthcare videos. Doctors can also elaborate on the various procedures that they practice so that people are well informed about the procedure.
6. Case Study Videos
Case study videos are short and anecdotal documentaries that tell about one particular patient’s journey with you or you tell about your journey with a particular patient. Case study stories when converted into videos makes your target audience travel throughout the journey from suffering to agony free life. This strengthens your position as a healthcare provider and projects you as a concerned organization towards your society’s well being. Videos that spell out various virtues of your service through your past patient’s results can be a more effective than cautiously made brand endorsements.