Is Marketing a bad word in healthcare? I don't think so.
Marketing has a Noble Responsibility!
Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It’s all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters.
Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital.
Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need.
This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.
15 Strategies to Ethically Brand & Market your Hospital
#1
Cause Based Marketing
Pick up a cause dear to your specialty and win their hearts.
#2
Personal Brand
Stand up with your inner calling, your true-self - your personal brand & help the world.
#3
Logo Design & Positioning
Create a memorable brand mark, solid positioning and stand out.
#4
Word-Of-Mouth
Unleash the power of word-of-mouth through Moments of Truth.
#5
Patient Experience
Harness the most powerful method to narrate your brand story that people can trust.
#6
Digital Marketing
Find and help patients as they find you online. Get discovered fast & stay helpful.
#7
Case Study
Give a ray of hope to the world & update your fraternity through your case studies.
#8
Patient Journey Mapping
It is their journey that reveals your true story so, map it well.
#9
International Patient
It is time to serve the world. Are you ready?
#10
Rebranding
Don't stagnate, Stay relevant, Reincarnate yourself for the new world
#11
Collaboration
By competing, you don't succeed by collaborating you do.
#12
Local Marketing
Talk to them in their language, stay close to them, earn their respect & love, be their hero.
#13
Specialty Specific
Its the world of specialists who can serve patients the world over and scale.
#14
Build Your Audience
Uncover the secret of building your brand patrons who will amplify your message.
#15
Reputation
Know yourself well before others know you. Stay alert & guarded.
Mohammed Ilias
Mohammed Ilias is an International Healthcare Branding and Marketing Strategist successfully running BCC Healthcare - an integrated healthcare branding and marketing agency with presence in India, UAE and Srilanka. He works closely with Hospitals, Celebrity Doctors, Pharma Companies, Labs, Medical Equipment Manufacturers. With a decade of experience in healthcare industry he has served over 100+ brands to achieve better presence and deliver enriched brand communication in the market. His mastery over the art of amalgamating strong marketing strategies and aesthetically rich creatives to bring out campaigns that hit the right chord at the right time in the right target audience is remarkable.
