Bcc Healthcare Branding

Q: Question 6: What are the essential promo activities on the event day?

Answer: First, give a reminder message via SMS/email / social media on the event day in the morning. Use social media extensively. Apart from photos, take more videos and post them on the same day or use LIVE features on social media to get more mileage during the event Ask people who benefited from the campaign to share their views on

7 Types of Cause-based Campaigns Which campaign is most suited for your healthcare brand

Admin-Healthcare — Fri, 15 Mar 2024 15:07:26 +0000

7 Types of Cause-based Campaigns: Which campaign is most suited for your healthcare brand?

Cause-based campaigns in healthcare connect firms with vital social issues, shaping their marketing around these causes. This approach ranges from broad initiatives, like promoting general wellness, to focused efforts targeting specific health challenges. By integrating healthcare campaigns, health advertisements, and spotlighting standout healthcare advertising efforts, these initiatives deeply resonate with audiences. They not only aim to market services or products but also to advocate for meaningful health-related causes. This dual focus not only enhances brand image but also contributes significantly to public health awareness and improvement, making these campaigns a cornerstone of ethical and impactful healthcare marketing strategies.

The Types of Cause-based Campaigns

Cause-based campaigns can be divided into seven types. They are as follows:

Specialty Cause Campaign
Social Cause Campaign
Environmental Cause Campaign
Public Health Cause Campaign
Epidemic Cause Campaign
Fundraising Cause Campaign
Women Wellness Cause Campaign

Specialty Cause Campaign

They are focused on a cause that is relevant to your area of specialty, such as the Heart Day campaign if cardiology is your area of specialization.

Social Cause Campaign

A social cause campaign focuses on issues that question social taboos and misconceptions in society, such as the infertility awareness campaign, which helps individuals break free from unscientific views about their reproductive abilities.

Environmental Cause Campaign

They are focused on causes that are related to health difficulties that are caused by environmental circumstances, such as efforts to raise awareness about environmental pollution and other environmental hazards.

Public Health Cause Campaign

Campaigns for public health causes are focused on issues that are important to the broader population’s health and well-being, such as a campaign to urge people to quit smoking, among other things.

Epidemic Cause Campaign

In an epidemic cause campaign, the goal is to save people from epidemics and to communicate at times of crisis, such as Coronavirus (COVID-19) preventive campaigns.

Fundraising Cause Campaign

It is important to concentrate on causes that are focused on generating cash for needy patients, such as public appeals with patient case scenarios and treatment cost estimates, while creating a fund-raising cause campaign.

Women Wellness Cause Campaign

The last type of cause-based campaign is a women’s wellness cause campaign, which focuses on particular issues connected to women’s wellbeing, such as cervical cancer and breast cancer awareness initiatives, among others.

Strategically executed cause-based campaigns in healthcare can significantly benefit your brand. By aligning with timely, impactful causes, these campaigns not only elevate awareness and showcase your social responsibility but also enhance brand visibility and drive sales. Incorporating elements from the best healthcare marketing campaigns, innovative healthcare strategies, and the most effective healthcare initiatives, your campaign can resonate deeply with audiences. This approach not only fosters a positive brand image but also promotes health awareness, making it a win-win for both your company and the community.

Mohammed Ilias

Mohammed Ilias is an International Healthcare Branding and Marketing Strategist and an Ethical Marketer successfully running BCC Healthcare – an integrated healthcare branding and marketing agency with a team size of 60 and a portfolio of 600+ clients. He is the author of Amazon Bestseller Ethical Hospital Branding & Marketing : 15 Proven Strategies. He has trained 5000+ Doctors on various ethical marketing practices through his workshops and talks. He works closely with Hospitals, Celebrity Doctors, Pharma Companies, Labs, Medical Equipment Manufacturers. With a decade of experience in healthcare industry he has served many brands to achieve better presence and deliver enriched brand communication in the market.

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The 10 Commandments of Cause-Based Marketing: Build Your Brand with a Cause

Admin-Healthcare — Wed, 06 Mar 2024 16:25:13 +0000

The 10 Commandments of Cause-Based Marketing: Build Your Brand with a Cause

Why is a ‘Cause’ important for a healthcare brand?

The market becomes richer in knowledge geared toward various benefits as it grows and develops. This all the more increases the importance of solutions that promote healthy living and healthcare awareness that people can trust. If you are a healthcare brand competing for market space, how do you cut through the crowd to get where you want to?

To truly differentiate and elevate your healthcare brand in this crowded market, partnering with a specialized healthcare branding agency in India can be a game-changer. A healthcare marketing agency that understands the nuances of the healthcare industry and possesses the expertise to craft campaigns that touch hearts and minds can help your brand not just to be seen, but to be valued. By making people realize that your healthcare brand genuinely cares for their well-being, you create lasting connections and trust that propel your brand forward in the competitive healthcare space.

What is Cause-based Marketing?

Cause based marketing is the process of gracefully blending a cause with your business goals.

The cause of your healthcare brand is the root goal on which your brand identity stands. Cause-based Marketing is promoting this ‘root goal’ of your brand with the help of your organisational capabilities and making it reach bigger masses with a purpose. This also helps you increase the familiarity between your brand and brand loyalists. With every cause you promote, you contribute to building your brand image and making your brand more accessible to the society. When you add the ‘trust factor’ to your cause, you also achieve your primary motto of your Cause-based campaigns, that is, putting patients first.

The 10 Commandments of Cause Based Marketing

1. The noble profession needs noble ways of promotion.

To make your cause stand out from others’, your healthcare brand needs to cut through the chase in a principled way. Promote your cause with compassion and empathy. Cause-based campaigns leverage your healthcare brand’s value and increase awareness among the target audience or potential patients.

2. Select a cause dear to you, not your competitor.

Your cause is the basis of your Cause-based campaign and represent your brand goals. Therefore, it is important to choose a cause that represent you, a cause that resonates with you and your healthcare brand.

3. Promote your brand in the run of promoting your cause, NOT vice-versa.

While you promote your ‘cause’, it is natural for your brand to get noticed and shine in the limelight. But don’t get carried away and let your brand take over the cause. Your cause-based campaign should be the hero.

4. Invest more than just money.

Allocating a marketing budget to promote your cause will not lead it anywhere. There is a lot more that should go into your Cause-based campaign to multiply its reach. Bring in an army of advocates for your cause that will help you conceptualise, strategise and give your cause the momentum with their expertise.

5. A share in hearts is greater than a share in the market.

The significance of your cause-based marketing campaign comes to light when it gives you an edge as a preferred brand for your potential patients. The yarn of familiarity recognises you as a compassionate and trusted brand to whom people are willing to take the responsibility of their well-being.

6. Select a cause that is dear to your specialty.

Each healthcare brand has its specialty which they own expertise. Choose a cause that directly relates to your expertise and use it to your advantage to reach the correct target audience.

7. Make alliances that make you matter.

You are not the only one promoting your cause. Many reputed healthcare organizations such as UNESCO, WHO, and NGOs may already have raised their voice for it. Join hands with them. This brings you merit and share and the right visibility to move forward and serve those in need.

8. Provide help in emergencies, epidemics, and controversies.

Healthcare industry cannot be predicted. Emergencies, epidemics, pandemics or controversies are unforeseen and difficult to manage alone. Stand with your fellow brands. Spread awareness with clear instructions and to-the-point information. This allows you to help evidently in times of need and establish a clear brand image in people’s mind.

9. Sincerity shows, and so does insincerity.

Cause-based marketing is not a bait for you to promote your practise or hospital. Stay true to your cause and use it wisely. The tone, nature and extent of your campaign should be to help people, educate them and spread awareness. Let your genuine nature speak to the masses.

10. Create a system so that the good continues.

Create a system that brings alive the action you advocated for and pushes the cause forward even after your campaign is over so that the real compassion of your healthcare brand is given a chance to change the world.

In the realm of healthcare, establishing a brand that resonates deeply with society is pivotal, and cause-based marketing is the cornerstone of this connection. When a healthcare brand successfully leaves a lasting impact on individuals, it not only cements its presence in their minds but also aligns closely with their values. This strategic approach allows for deeper penetration and recall, making hospital branding more than just a service—it transforms it into a cause worth remembering. As a healthcare marketing agency, the emphasis on creating healthcare branding strategies that stands as a beacon of hope and support cannot be overstated. In this noble profession, every action and campaign is a responsibility towards society, underscoring the importance of healthcare campaign marketing and healthcare strategy marketing.

Mohammed Ilias

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5 Key Elements of Hospital Positioning

Admin-Healthcare — Sun, 13 Nov 2022 07:31:53 +0000

5 Key Elements of Hospital Positioning

We have heard the word brand positioning or hospital positioning mentioned during a business discussion. So, what is hospital positioning, and how will it help grow the image and business of your hospital? This blog will help you understand the meaning and use of hospital positioning.

Hospital positioning is the way people associate with your hospital. It is what makes your hospital different from the other hospitals in the field. There are various ways people can associate with your hospital starting from the quality of your service, the treatments, the cost, your reach across the area, recommendations from different people, accessibility, etc. Hence, it is important to strengthen your hospital positioning in order to stand out when put together with different other hospitals. It is also important to maintain a unique strategy, to actually create an impact on people, and help them to associate with your hospital quicker.

There are a few important elements which can be considered the key elements of hospital positioning

1. The product

The product is one of the most important elements of hospital positioning. It talks about all the services and amenities the hospital offers. Customers opt for hospitals for modernized and up-to-date equipment, along with the health and hygiene management of the hospital. A clean and fresh hospital environment is always the ideal environment for patients and their families. Patients also look for personalized rooms and services when it comes to certain health conditions. The availability of those can always give you brownie points for your hospital.

2. Price

The patients also seek hospitals which are affordable, are easy on the pocket, and offer good and decent services. You need to make sure that make people aware that you understand their value for money. Even if a treatment costs more, make sure that you explain to them the reason for the same.

3. Promotion

It is important for the hospital to create a good image and spread positive word of mouth among its consumers. There are multiple ways to promote your hospital starting from print media to digital media. Make sure that you are up to date when it comes to digital media since it is always evolving. You can reach a huge range of potential consumers through digital media. It is important to create a digital identity for your hospital since a majority of the people are extremely active on digital platforms.

4. Place

Make sure your hospital is placed within reach of the consumer’s eye. It should easily be accessible to patients during emergency situations. If your hospital is situated in a rather remote area, there is less chance that people will associate with it. Choose a convenient place which is not too remote, yet not too crowdy as your location.

5. People

Last but not the least, your staff, and doctors. This is usually the first thing people will associate with your hospital. If the services they received were quick and efficient, if the physicians and doctors made the person feel and ease and if their work was up to the mark, the consumers are most likely to spread the word. Make sure you do not compromise when it comes to giving service, because more than anything a consumer gives huge importance to this factor. Train your doctors and other hospital staff and ensure they are customer service oriented.

These are a few factors which will help build your hospital as a brand. Remember, to actually position your hospital well in the healthcare industry, it is important to include all the above factors. A consumer looks for all the elements, and the lack of one element can prove to be a loss for you.

Every aspect of branding is important to allow your hospital to grow and reach the masses. Did you fill in the checklist to find out how and where you can work on your healthcare brand? Can you think of any other activities to build your personal brand? Let us know by leaving a comment or connecting with us on social media today.

Mohammed Ilias

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How to Brief your agency on Logo Design?

Admin-Healthcare — Sat, 05 Nov 2022 13:33:45 +0000

How to Brief your agency on Logo Design?

A well-written logo design brief brings the perfect logo for your business. A perfect logo makes your business successful in the market. An ideal logo design document contains all sorts of information about your business objectives, an overview of the brand, various unique selling points, target audience, vision, mission, logo style preferences, project timeframe, budget, and other specific preferences. The better your design brief, the easier for the designer to create it.

The compilation of minute preferences in designing a logo routes the path to design to bring up the most compelling logo of your taste. Special preferences empower the designers to apply their creativity and skills. A lack of information may result in a communication gap that may decrease the chance of creating the logo you’ve envisioned. The creative logo design brief is the strategic plan for the designer on creating a logo for your business. The way you want your brand to be perceived by your partners, clients, and consumers should be in mind while briefing the logo design.

Mention the below 12 important points while writing a logo design brief.

1. Mention the full name of your Organisation.

First and foremost, a designer should know about your organisation. Begin with business information such as organisation name, tagline, industry, target audience, services offered, product details, and location. In some cases, company taglines are also included in the logo. Sharing this business information assists the designer to create the ideal logo.

2. Brand Name

Brand values have a positive impact on logo design. An organisation may have multiple brands which have to be addressed here. Brand name should be explained in such a way with capitalization, space in the title makes your brand stand out. The appearance of a brand name in one line or multiple lines draws the compatible aesthetics in the logo design.

3. Pick your Brand Colours

Express your desired brand colours for the logo. Designers will understand your business and come with the respective colours that reflect your brand. For more suggestions, you can also provide reference colour palettes, and images representing the desired colour to get the exact shade you want. Else, let the designers unleash their creativity for better results.

4. Select your Fonts

Mentioning the fonts is a crucial element in the concept design brief. So, come with the best fonts. Though there are various font styles to choose from, communicate with your designer about your desired font style. If you don’t have any specific font, do some research, or else the designers will give their preferences.

5. Mention the preferred symbols

At last in the design section of your creative logo design brief, your symbols. You can suggest the preferred symbols to be incorporated into the logo design. If not, explaining your requirements to the designer for their creative thinking will play off. Try to stick to 1 or 2 symbols in the logo, multiple elements may affect its look and feel.

6. Specify your dream logo characteristics

You can add your inspiration and dream elements to the logo design brief. This provides additional information to the designer to create the desired logo for your business. You can include photos, font, colour, elements, and some examples that may precisely explain your preferences.

7. Share your brand personality, including vision and mission

Brand personality plays a vital role in logo creation that helps the designer to reflect on their visual elements. Brand personality reflects the tone or personality of the logo, which drives customer attraction. Various brand values, visions, and missions can have different design styles. Sharing the brand personality and core tone of your brands such as fun or sophisticated, formal or quirky, modern or vintage may help to stand out from the competitors.

8. Define any 3 International and National logos that represent your business.

It is the best way to provide the designer with an idea of what to reproduce. If you like the International and National logos of other brands, list any three of them. It builds a stronger foundation in the logo design brief for the designers to begin their designs with.

9. Mention any 3 International logos that admires you

Although optional, you can provide International brand logos of your choice to add some attractive elements to the logos. You can include some admiring examples and mood boards in the logo design brief to represent your ideas.

10. Specify any 3 National logos that you find inspiring

If you find it difficult to abstract the emotions or tone of your brand, you can tag some of the known national brand logos that inspire you. You can incorporate current logo trends and explain its artistic style and traits in the logo design brief.

11. Be specific about the elements to be avoided in the logo

Create a list of elements to be avoided in the logo design. Some may match our competitors, and some of them are in the same font style and have to be properly addressed. Designers understand the insight to make it more engaging.

12. Specify the comments, if any

Other than the above elements, if you have any suggestions to be incorporated, can be explained briefly in this section of the logo design brief. It is a descriptive place to brief your thoughts on logo designing, deliverables, or any deadlines. It acts as a communication channel to recommend the designs for the best outcome.

A well-crafted logo design brief is the inducer for creating a logo that attracts the target audience and perfectly represents the brand identity. The logo is the essential element to showcase your brand in the business world. A meaningful logo makes magic in your business growth. Achieving detailed and creative logo design briefs is a fascinating approach. Are you ready? Our unique logo brief helps you to get the perfect one for your business. Let’s get started!

Mohammed Ilias

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Does your logo pass this 3C Test?

Admin-Healthcare — Sat, 29 Oct 2022 04:59:59 +0000

Does your logo pass this 3C Test?

A good logo should be appropriate for your product or service and look excellent. If you own a professional services firm rather than a product business, simplicity is typically preferred. A well-designed logo motivates visitors to stay by establishing professionalism and building trust. It provides information on who you are, what you do, and how it helps potential clients. To stand out to customers, make sure they remember your company, and foster favourable associations with you, create a powerful logo.

Clarity Test

Colour may be used effectively to build an effective user interface. It’s crucial to keep in mind that, even with the riskiest colour matches and mixes, user-friendly interfaces should always seem clean while experimenting with various colour combinations and their functional aspects. Clarity boosts readability, supports readability, and encourages all colours to perform at their peak in an interface. The colour of your logo will affect how people see it and could even affect whether they decide to buy from you. colour elicits feelings and conveys meaning. The suitable colours for your logo depend on your sector and target audience. You’ve observed that some industries seem to favour particular hues.

Colour Dependency: Relying too heavily on colours could spell disaster for your text logo. Although using colours excessively is harmful, they do help give text vitality.

Pick colours wisely: The colour of your brand should have a purpose. It must represent your values and be different enough to set you apart from competing products in your market.

Consistency Test

People today prefer to choose items that are simple to comprehend and use since they are inundated with information. Additionally, consistency creates a solid basis for the perception of harmony in both the product’s appearance and functionality. User interfaces become predictable and easy to understand thanks to consistency, and businesses benefit from a strong and cohesive presentation and performance. A system of predictable and obvious interactions is created through consistency between various user interface elements. In other words, usability and learnability increase when related pieces have a unified appearance and comparable behaviour. People can transfer information to different settings and learn new things fast and painlessly when consistency is inherent in your design. In this manner, users may concentrate on carrying out the task rather than constantly learning how the product UI functions.

Design matters: Design matters and is necessary! By making branding investments, you provide your small business with the tools it needs to succeed.

Use a simple iconic element: Your logo becomes more interesting and memorable with a graphic component. It must hold a customer’s interest for 10 seconds for them to remember it and form an opinion about it.

Connect Test

Your brand is built on your logo, which will assist you in establishing an emotional connection with your audience and converting them into regular consumers. A key component of how a brand is visualized generally and given prominence in a global market is by having the appropriate logo design. It’s difficult to do, but when done well, creating a meaningful, inspirational logo for your company that connects with its audience on an emotional level is worth the time and effort. The finest strategy and investment you can make for your company’s future growth and overall brand is to make an effective first impression and have a professional logo for it. A quick message is immediately conveyed to your audience by your logo, which functions as an introduction to your brand or business. The subliminal message in the logomark entices viewers to want to know more and more about your company. To completely comprehend whom, they are working for and why they are designing a logo for this brand, a skilled logo designer must lay out the entire brand. Having a clear understanding of the customer aids in resolving any creative issues with the identity design.

Define Your Brand: Start with establishing the notion of your brand to find the greatest path for your logo’s symbols. You must be aware of your goals and what makes you stand out from the competition. Your brand’s personality, pillars, and voice will all be defined.

Know Your Audience: It’s important to comprehend who is viewing your logo. The significance of particular symbols may be viewed differently by various groups, ethnicities, cultures, and faiths. It’s critical to understand the message your logo conveys to the audience you’re seeking to draw in.

A logo, however, can and ought to be more than just a symbol of recognition. By effectively communicating your brand message to your target audience in a way that fosters an emotional bond, it may also tell a company’s narrative.

Mohammed Ilias

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The 10 Commandments of Hospital Logo Design

Admin-Healthcare — Sat, 22 Oct 2022 16:37:34 +0000

THE 10 COMMANDMENTS OF HOSPITAL LOGO DESIGN

Logos may seem like a simple small symbol that comes along with your title, beholding your firm name and motto. But the reality is logo tends to be the face value of your establishment. The first thing that strikes the mind when someone thinks of your hospital will be your logo. Whether it’s on your website, your social media profiles, or your physical products, your logo is an essential part of your branding. That’s why it’s so important to make sure that your logo is well-designed. A great logo should be simple, memorable, and versatile. It should also be able to convey the essence of your brand. To stay in the heart of the crowd, the finest and supreme service along with a well-defined logo will be a sine qua non. Here are a few points, following them will help you generate a well-defined and apt logo.

Do not Look like Others

The very first thing your audience notices in your healthcare brand will be the logo. One gets easily judged whether they are a professional brand or not by just having a glimpse of its logo. A key feature in creating a unique logo will be having a clear-cut idea of how you want your brand to be portrayed amidst the masses. Be pernickety in choosing the right logo maker who doesn’t deal with pre-defined content but rather inputs every feature wanted by the customer along with his originality. Take adequate time and attend a lot of discussion sessions until you feel complacent with the outcome of your logo.

Do not Copy Others

Once a logo is copied, your originality and the reputation built around get getting completely demolished if you are charged with copyright violation. Being inspired by a famous brand’s logo is completely fine and common but replicating or duplicating it is an odious crime. Not only do you tend to fall off the heights when the actual firm hits a sudden low or turns to be a worse reputation, but also all the commendations and positive claims acclaimed by you get conveyed to the firm owning the actual logo.

Be Original. Be You

Carving your logo while indulging your brand DNA value to it will not only make it seem unique but also lets you express who you are and what values you behold. The brand DNA possesses the true capabilities of yourself which keep attracting and pulling in a set of audiences who tend to get in line with it and never seek a second option. Such high values must be ingrained in the logo to create originality and set new standards.

Be Bold & find your audience

The apt audience for your healthcare brand will be drawn largely due to the clarity with which you convey your ideas. So staying courageous and pitching in a proper stand will empower you to stand out from the crowd and lay a new path to success. Your brand logo’s fonts and symbols are perfect representations of the principles you uphold. So it is a requisite that you prioritize your logo to be bold and clear. Opt for bold fonts that stand out as unique because people may have just a few seconds to process things they watch while on a go. There is familiarity when there is clarity.

Avoid Complicated Symbols

Avoid ambiguous and unclear symbolism in your logo to ensure that it tells exactly what you stand for. The symbolism must be a continuation of your practice-based value system. Symbols can generally represent qualities like compassion, empathy, strength in their field of medicine, excellence in that field of medicine, etc. In addition to this, your brand’s acronyms might serve as a symbol. Simplicity is key in making certain symbols more memorable than others. Simplifying your symbols will aid in their accurate replication on any surface or media.

Say “NO” to thin fonts & very long brand names

The readability of your brand will suffer if you utilize thin typefaces. Logos must indeed be easily readable. For the brand name to stand out clearly, it is important to have typefaces that are readable from a distance. Instead of utilizing long-form registered names for brands, utilize acronyms or the primary brand name without prefixes and suffixes. A crucial element to keep in mind is that your logo becomes more effective when it occupies less area than your brand to do so. “Ltd” and “LLP” should be removed from the suffixes because they are solely used for statutory purposes.

Do not use multiple colours

Logos using just one or two colours appear tidy and elegant. Refrain from utilizing more than two colours in the logo. The best is a single colour, yet in rare circumstances, two colours work nicely as well. When the subject requires it, only seldom use many colours. When going for a speciality printing type, fewer colours equate to lower costs. Additionally, using fewer colours reduces clutter, making your business stand out from the competition when you create your stationery using this restricted one- or two-colour formula. Everything you do seems to establish a strong brand presence, starting with your signage, badge, business card, and letterhead.

Make sure your logo is easily reproducible

When your logo is straightforward, it may be simply replicated on any surface, such as glass, fabric embroidery, etc. without losing its integrity. This eliminates the doubt of logos being the same. To ensure that your logo maintains the highest integrity, design it with the final product in mind. This will ensure that your logo carries all the necessary elements

Maintain Harmony

Whether it’s the colours they select, the alignment ratio, the typefaces they pick or create, or the overall composition in which the symbol, font, and colours appear, we find certain logos to be utterly discordant. To keep the most effective, be sure to maintain the highest degree of harmony in the symbol, typeface, and colours you select. People will immediately associate your business with professionalism and culture when they see a harmonious logo. When a logo is harmonious, it always conveys a lot about your healthcare brand.

Deeper Meaning

Even basic logos can have much deeper meanings or communication levels. Depending on the audience, it might be understood or interpreted differently. To keep the logo looking fresh and powerful throughout time, it is a good idea to include deeper meanings in it. Again, the acronyms, values, your source of inspiration, your future desire, aspirations, etc. may all be used to deduce the meaning. Always incorporate futuristic features into your logo; after all, a brand is created to endure and prosper for many generations. And as you pass this brand on to the next generation, they should likewise wish to preserve the timeless values, and every time they see the logo, it should remind them of the lofty ideals that you made it stand for.

A brand may stand out from the crowd with the aid of a memorable company name and logo. It’s tempting to begin implementing it as soon as you identify the best one following the above-mentioned points and soar above your competitors with uniqueness, upholding your values.

Mohammed Ilias

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SWOT Analysis for Hospitals and Doctors

Admin-Healthcare — Fri, 14 Oct 2022 10:14:16 +0000

SWOT Analysis for Hospitals and Doctors

A SWOT analysis is an effective and efficient way for doctors and hospitals to evaluate their personal brands. Strengths, weaknesses, opportunities, and threats can all be considered together in a mix when looking at the big picture.

Some strengths for doctors and hospitals include experience, reputation, and resources. However, some weaknesses may be a lack of innovation, reduced attention to patient and attendant service, or outdated technology.

There are many opportunities for doctors and hospitals they can act on to take a step ahead. These include growing markets, new technologies, and developing relationships with other businesses. Threats to doctors and hospitals can come from several sources, such as changes in the healthcare industry, competition from new providers, or even natural disasters.

By performing a SWOT analysis, doctors and hospitals can become more aware of their strengths and weaknesses and identify potential opportunities and threats. This information can help them make better decisions about their personal brands and how to improve them.

We have listed down some common strengths, weaknesses, opportunities and threats from our experience with hundreds of healthcare brands. Read below to get a 22-point SWOT checklist for doctor and healthcare personal branding.

Get started with SWOT Analysis

STRENGTH

List out your strong points and USPs that you think make you stand out from the crowd!

What type of work do you want to accelerate doing?
What is it that your team is praised for the most?
What is that one purpose that excites you about your practice and motivates you to reach more people?
What is the emotion behind your healthcare medical and marketing efforts?
How can your strong emotions help you to achieve your final goal?

WEAKNESS

What are the points where your brand can improve? Write them down!

What are the weaknesses that stand between you and your goal?
Is aligning your team to your goals a big challenge you often face?
Are you concentrating too much on your daily engagements?
Do you ignore your negative feedback?

OPPORTUNITY

Do you see a way to upgrade your marketing plan? Do you have a plan to soar high? Jot them before others do.

How far do you want to reach your marketing goals?
Are you looking to partner with the right people who can help you achieve your goals?
Are you looking to associate with the right organizations that can take you closer to your dreams?
Are you considering upskilling in areas there is a big demand now and in the near future?
Are you considering tech upgradation to accelerate your workflow?
Are you looking at the right collaboration to scale up faster?
Are you looking at innovative collaboration models which can provide easy growth?

THREAT

Where do you think your brand can improve? What are the blind spots in your marketing plans, that others can highlight?

Do you lack big time on mandatory skills and efforts?
Do you see your patient satisfaction levels going down the hill?
Is your patient count declining?
Do you see nascent brands growing at an unmatchable pace compared to yours?
Are you fearing stagnation or irrelevance to current patients?
Are you struggling to be digitally savvy to meet your patient’s digital demands?

A perfect balance of your strengths and opportunities and the right amount of attention to your weaknesses and threats can make your healthcare brand both- preferred and renowned! Can you identify with our list of SWOT analysis? Are there any strengths and opportunities that you want to add to your marketing focus or any weakness or threats you want to caution us for? Comment below or connect with us on our social media!

Mohammed Ilias

Mohammed Ilias, Founder & Brand Strategist at BCC Healthcare, is an international healthcare branding and marketing strategist and an ethical marketer, with a presence in India & UAE. He has authored the Amazon bestseller “Ethical Hospital Branding & Marketing: 15 Proven Strategies”. With a decade of experience in the healthcare industry, he has trained 2000+ doctors on Ethical Marketing and has worked with over 200+ healthcare brands.

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Personal branding checklist for doctors

Admin-Healthcare — Tue, 27 Sep 2022 13:03:17 +0000

Personal branding checklist for doctors

Branding your hospital can be tricky at times. Very often, creative and strategic challenges arise that, if not paid attention to, can very easily create inconsistencies in your hospital brand. Creating a brand for your hospital is about dedication and maintenance over a consistent period to build preference, name and stature.

To help you navigate through the challenges, we have a must-have personal branding checklist for healthcare brands that can help you keep a track of your marketing activities in one place. Just a simple yes or no, and you will have a list of activities that you can start for your personal brand.

Personal Branding Checklist for Doctors

1. Case Studies

Have you compiled a Book of case studies?
Have you presented your case studies in CMEs?
Have you published your case studies in Online Forums / Private Groups / your Website / Journals?
Is each case study presented in story form with medical terminologies?

2. Profile

Have you covered Key Milestones in a snapshot (One important thing that will position you rightly in their mind has to be captured)?
Have you made your profile with Achievements & Accomplishments listed in Chronological Order?
Do your Achievements & Accomplishments cover the following
- Academics
- Worked under some renowned name
- Published
- Research Papers
- Articles
- Published in Leading Journals
- Awards & Accolades
- Practice Achievements
- Key Cases
- Attended Hands-on training with a renowned trainer
Do you have your profile handy in both hard copy and soft copy?
Is your profile available online?

3. Communication Touch Points

Are you easy to find online?
Do you have a website in your name?
Do you have a dedicated phone number to reach you?
Do you have a dedicated email id to reach you?
Are you active on social media like FB, Twitter & Insta?
Do you respond to queries people post via online mediums?
Are you good with handling FB Messenger?
Are you active on WhatsApp?

4. Cause

Have you involved yourself in cause-based campaigns on your own or supported any organisation?
Was the cause campaign related to your speciality?
Have you identified a cause to associate with?
Do you know how to conduct a cause-based campaign?
Does your mission in life synchronise with your cause?
Are you determined to influence others to take up a cause and inspire others?

5. Awareness Education

Did you conduct any awareness education programs?
Have you written any health awareness articles/blogs which got published in any newspaper/journal / website?
Have you created educational YouTube videos relating to your speciality?
Have you created videos answering questions which are frequently asked by people like myth busters?
Do you have awareness posters/ leaflets at your practice place?

6. Patient Feedbacks

Have you received any feedback from patients?
Do you have a collection of all the feedback?
Do you act on those positive and negative feedbacks received by the patient to create a patient-centric experience?

7. Brand Audience

Is your brand audience growing every day?
Are you effectively measuring their growth?
Are you creating the content they like?
Do you get a pulse of what they are looking forward to?
Are you consistent in posting your content?

Mohammed Ilias

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The post Personal branding checklist for doctors first appeared on Bcc Healthcare Branding.

The 8 Commandments of Personal Branding for a Doctor

Admin-Healthcare — Fri, 23 Sep 2022 13:09:00 +0000

The 8 Commandments of Personal Branding for a Doctor

Brand, Personal Brand and more…

A brand is an idea with a unique identity that can classify as a product, service, ideology or person, while a personal brand is an identity created from the core beliefs of a brand that is embedded into people’s minds. A personal brand makes a person relatable, and trustworthy. Branding is a structured process of positioning and popularizing the key brand message to its desired set of target audiences through a well-defined strategy so that a desirable impression about the brand gets formed.

To create a powerful healthcare brand, you must weigh the factor of originality, which when used for noble acts like standing up for your hospital’s vision and mission, can deeply root one’s identity in the desirable audience’s mind. Taking the initiative to build a personal brand will bind each outreach activity that you have done to reinforce that one powerful message that you stand for.

The 8 Commandments of Personal Branding

1. Get known to the world by your name

Make your name your brand identity. When people remember you for your medical expertise and allied qualities by your name, you become a ‘personal brand’. Introduce this brand to your audience through videos, website, and social media profiles to sculpt a long-lasting impression of you with a well-moulded purpose attached to it.

2.There is a difference between a well-known brand and a preferred brand, become both

Familiarity alone doesn’t breed success; ultimately what matters is whether your brand is preferred or not. A well-known doctor or a hospital can be a result of diligent PR and public speaking but a preferred doctor is a result of consistent and quality medical practice. Harnessing the best practices in becoming the ‘preferred’ and working on one’s own strengths will promise the personal brand a rapid increase in preference.

3. Feed your personas with your personality

Your personas are curious about who you are, how and where you practise. They want to know how you affect your patients, so let them in on your daily activities and convey your true self. Bring yourself closer to your identities by combining the best of the internet and offline worlds.

4. Establish a personal connect

To your patients, every act of concern is a great deal. Through your personal branding channels, it is only natural that you will invite many real-time potential patient engagements, therefore establishing a personal connection will satisfy your patients and will strengthen your practice.

5. Be ambitious about a patient support community, not just a follower base

As a doctor, you are expected to go above and beyond your medical consultations and help people in their journeys to cure. Address all the doubts a patient may have and promote healthy living. Continuous support from you as a personal brand will make you win a secure place in a patient’s mind and heart.

6. An individual scores more than an institute

A hospital brand gains credibility only through the doctor who directly serves the patients. All established brands need a professional who commands his own place in a patient’s heart. There is a sea of differences between just a hospital and a conscious personal brand, and the value each of them brings to a hospital.

7. Glow and grow in your own light

As a successful doctor you may be practising individually, or with a hospital that probably has more recall factors among your potential patient base. Don’t get overwhelmed, rather find your own way, your own style and your own set of skills to offer. When you are a personal brand in a big corporate hospital you will take the pedestal without any extra effort.

8. Be a forerunner, not a chaser

Everyday Healthcare is undergoing enormous changes in creating patient-centric systems, trying to learn and show others the way to get benefit out of it. By being the forerunner you really become the first in that area of expertise

A personal brand is a powerful way to navigate through the minds of your audience and communicate your message. When you stand up for what you believe and become the light your brand becomes a rooted impression with a positive impact on healthcare awareness and education. Taking the initiative to build a personal brand will bind each outreach activity that you have done to reinforce that one powerful message that you stand for.

Mohammed Ilias

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The post The 8 Commandments of Personal Branding for a Doctor first appeared on Bcc Healthcare Branding.

How do you plan a Cause-Based Campaign for a hospital

Admin-Healthcare — Thu, 15 Sep 2022 09:47:35 +0000

How do you plan a Cause-Based Campaign for a hospital?

Cause-based marketing intertwines a meaningful cause with your healthcare brand’s goals, enhancing brand recognition and fostering a deeper connection with your audience. By aligning your organization’s expertise with a specific cause, you not only promote the cause but also make your brand more appealing and accessible to those eager to support it. Adopting a cause strengthens your healthcare organization’s image, positioning it as socially responsible.

This strategy serves as a powerful tool to boost your healthcare brand’s market visibility and reputation, highlighting its commitment to positive values. Importantly, prioritizing patients and showcasing this commitment through cause-based marketing can significantly increase trust from patients’ perspective.

Before launching a cause-based campaign, it’s crucial to consider pre-launch digital marketing campaigns, generate innovative cause-based marketing ideas, and plan hospital advertising campaigns effectively. Identifying the best medium for a campaign is essential to ensure your message reaches and resonates with your target audience. This approach not only answers common queries about cause-based marketing but also guides healthcare brands in creating impactful and meaningful marketing strategies.

What things should one keep in mind PRE-CAMPAIGN?

Question 1: When to start the campaign?

Answer: Start at least 1 week in advance to gain traction and audience. Preferably, start on a weekend when most people are presumably available online.

Question 2: When it is advisable to conduct a camp if it is for a single day?

Answer: On a Sunday.

Question 3: What is the ideal duration for a Campaign?

Answer: The length of the campaign depends on your cause. Short Campaigns can be for a day or two. Long Campaigns can be up to a month.

Question 4: What are the communication essentials in a campaign?

Answer: Every campaign should have a few communications that can be crucial for the success of the campaign. These are:

Clear-cut message on the nature of the campaign
Resultant benefits of attending the camp
Dates & times of the campaign
Venue of the campaign
Contact Information
Brand Logo & Association Partner Logos

Question 5: What Mediums can be used for promoting the campaign?

Answer: All campaigns can be promoted via online or offline media depending on your goals and audience. These media are:

Offline: TV Ads / Paper Ads / Hoardings / Bus Ads / Radio Ads / Wall Posters / Paper Inserts

Online: Google AdWords / Facebook Ads / Inside Brand Website promotion

Venue: Banners / Posters at your hospital

What should you keep in mind during the campaign?

Question 6: What are the essential promo activities on the event day?

Answer:

First, give a reminder message via SMS/email / social media on the event day in the morning.
Use social media extensively. Apart from photos, take more videos and post them on the same day or use LIVE features on social media to get more mileage during the event
Ask people who benefited from the campaign to share their views on

What to do after a campaign?

Question 7: What should be the post event activity?

Answer: Share a thank you note covering the overall success of the campaign

Now equipped with the knowledge to initiate and execute a cause-based campaign, it’s time to embark on creating one that truly aligns with your values. If there are any questions or aspects of cause-based marketing that remain unclear, we’re here to help. Whether it’s seeking advice on pre-launch digital marketing campaigns, brainstorming cause marketing ideas, strategizing for a hospital advertising campaign, or determining the best medium for your campaign’s message, don’t hesitate to reach out. Leave a comment or connect with us on social media to explore solutions to your queries. Your journey towards impactful cause-based marketing starts now.

Mohammed Ilias

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The post How do you plan a Cause-Based Campaign for a hospital first appeared on Bcc Healthcare Branding.