Doctor partner program and know how to get things started in 6 Steps
In this article you will not only get introduced to the whole concept of “DPP” Doctor Partner Program is but also dive into getting that head-start for yourself at the right time.
You will now get to know about
- Overview of subject & its significance
- 5 Reasons you should consider implementing DPP
- 6 Steps to pull off doctor partner programs all by yourself
1. Overview of subject & its significance
The numbers of doctors, healthcare organizations and patients have grown over the years. Is the increase helping you to progress on an individual level? Have you made the most out of the abundant resources? If you think you are falling short of something then, there are enough resources to fill the gap.
Be it a talent void in your hospital or a resource limitation in your clinic or nursing home there is another healthcare provider near you who can fill that void.
The needs of a healthcare institution are increasing with the healthcare needs of people. Having it all in one stop is a requisite for people to prefer you as the provider amidst your counterparts and voids in competitors. And well-established hospitals need patients with needs that align with their specialty. When capabilities are not uniform in your fraternity collaboration becomes the key.
Doctor partners can prove to be saviours in need, imagine if another healthcare provider can bring you an apt patient and also provide his service in order to achieve common goals.
But there are an enormous amount of solution providers to fill up such talent voids in your healthcare institutions.
Doctor partner program is exactly that solution you need to take your healthcare business to the next level of success just through meaningful and productive collaboration. Doctor partner program is one way to let you make the right collaborations at the right time.
Imagine a way out of the limitations that you have as a healthcare provider, it would all probably boil down to two different things either you don’t have the people for it or you don’t have the cutting edge resource for catering to the people. One single solution that can serve as a great savior and enable you to unearth your fullest potential as a healthcare organization is doctor partner program.
2. 5 Reasons to consider a doctor partner program
1. Increase the strength of your referral marketing system
A successful DPP will get you productive contacts and referral partners. Your doctor partners will take you to the right patient with needs that align with your area of specialty when your organization is in need for it.
Doctor partners can fill in all the gaps in between you and your organizational goal.
2. Get great talent resource
Not all best brains can be hired; there are a lot of people in and around you with varied set of professional skill set with expertise and finesse in many disciplines of healthcare who are not associated with your healthcare organization.
Doctor partner program lets you utilize their potential when you are in need. A specialist in a particular discipline may not have all the right resources to satisfy his patients when you partner with them the patient can get a wholesome healthcare experience as a result of your resources and his potential.
3. Collaborate for mutual advantage
Doctor partner program is fundamentally designed in such a way that it benefits each one involved. The organizer of the program, the doctor partner and the patient in need is benefited by this partnership for a purpose.
All the three parties involved attain the ultimate purpose of a doctor partner program- to provide and get the best healthcare solution at the right time.
4. Increase your success rate
As discussed before the doctor partner program is the most systematic and effective way to fill in professional voids in any aspect. Your success rate is a mere result of your professional skills, patient with needs that align with your area of expertise and strong infrastructural capabilities.
It is apparent that not often all these requisites come together. But when different sources cam offer different value addition the result of the collaboration will be to provide the best healthcare solution to people which indeed will increase your professional merit.
5. Attain the ultimate goal delivering world class healthcare to each one possible
The ultimate goal for any healthcare provider is to maximize their use of their capabilities and make a difference to as many lives as possible. Partnering with other healthcare providers who may possibly compliment their capabilities will accelerate the process of providing cure to as many as possible.
3. 6 Steps to pull off successful doctor partner programs all by yourself:
A successful doctor partner program should be clear on its objectives; it should have a systematic approach towards networking with your co-doctors. A great doctor partner program should give you the best partners to make your healthcare organization a successful one in every aspect possible. If an organization is not able to capture the right talent as employees, the second most feasible option is to collaborate with them and this is enabled through an effective doctor partner program.
Connecting and communicating is the fundamental requirement to create an efficient functional network to fetch you the best doctor partners possible.
How to plan a successful doctor partner program?
1. Identify your DPs.
Select a group of doctors who qualify your partner requirement, restrict your program and appeal to the ones that you prefer and to the ones that prefer you this will bring out the best results from a doctor partner program. The quality of your doctors who are also your potential partners is more important than the quantity of the doctors in your program.
Your Doctor partners can come from two different categories – Primary care and secondary care. Each one may have patients with all kinds of needs, partnering will let them steer patients towards you. Individual practitioners – Doctors who have great capabilities and are facing limitations because of their small scale resources and infrastructure can prove to be a great asset to your organization. Often they are overwhelmed by the availability of a wide range of cutting edge medical equipment and high-quality infrastructure that you have in your hospital. Individual practitioners with clinics or primary nursing homes can become consultant doctors in your hospital. Right amalgamation of capabilities and resources can make your healthcare organization produce success stories at a higher rate.
2. Carry on a systematic process
As a step to initiate the program, invite your target DPs to an informal dinner. Put forth every possible information about your healthcare organization and what difference such individual doctors can bring into your healthcare organization. While you build relationships you are also searching for potential partners who will help you succeed in your healthcare mission, provide them with enough information for them to collaborate with your organization.
3. Speak through your marketing collaterals
Your marketing collaterals are the major source for people to look into verified information about you, your brochure and other materials can be documented are referred to when required by your prospects. Always keep your marketing collaterals handy because they are the salesman in print.
4. Narrate your strengths and success stories
The process does not end with you choosing your doctor partners but it is important that your doctor partners choose you. So make sure they know the best about your hospital and services. Project your milestones and patient testimonial, tell them that you have been a strong provider and you want to become stronger with them.
5. Elaborate about facilities
The major advantage that you have over your potential DPs is that you have enormous resources and facilities to provide whereas they have capabilities that have limitations when it comes to resourcefulness. Tell your potential partners about how much potential you have, make them aware about the cutting edge equipments that you have. Give them a memorable insight into your infrastructure. Let them know how fruitful events can happen when they collaborate with your establishment.
6. Nurture your leads
A well structured and systematic process carried out you will have leads coming your way, make sure you categorize them into different zones and give them the right follow up process. Your leads come in three categories Hot, Warm & Cold each with its own requirements, to convert them into your partners make sure you have a systematic process to follow up.
Through this article you have had the key takeaways about why and how effective partnership can help you build an even more impactful healthcare brand. The industry is beyond the borders you have set for yourself, partner across specializations, regional locations and encourage diverse approach to meet the same goals.
A bit of dynamism and disruption of traditional healthcare business running methodologies can bring in new energy & enthusiasm in you to serve your people in better ways than you though.
Understand that,
“Alone You May Run Faster But, Together You Will Run Long”
Build on each other to Build a Great Healthcare Business that Makes the World a Healthier Place to Live…
Now it’s your turn:
In which stage are you?
- Have a great partner program in hand looking to explore more
- Looking to set up a doctor partner program
- Already enjoy a great partnership with co-fraternity member(S)
If you belong to ‘a’, then kudos! Follow the flowchart and get things right and the right time
If you belong to ‘b’ then first understand the nature of your healthcare business and help yourself out in setting up one for yourself. If you are still hesitant, ring us up for a free consultation
If you are ‘c’, please do comment below on what was your secret to success. Tell the world its not hard but definitely worth it.
Happy Partnering!