A brand has to know its position only then it can choose its path to success. A brand audit is anillustration providing feedback and suggestions for betterment.A brand audit conveys a target appraisal and analysis to all current marketing components. Communication tools, outreach efforts, and touch points for all audiences will be looked into, broke down and abridged to distinguish the best chances to build a stronger brand program. It’s a low-cost approach to get avision, proficient survey of what’s in place now, what’s working and where there may be crevices. It will provide ideas and direction to enhance the viability of your present program.