A brand is an idea with a unique identity that can classify as a product, service, ideology or person, while a personal brand is an identity created from the core beliefs of a brand that is embedded into people’s minds. A personal brand makes a person relatable, and trustworthy. Branding is a structured process of positioning and popularizing the key brand message to its desired set of target audiences through a well-defined strategy so that a desirable impression about the brand gets formed.
To create a powerful healthcare brand, you must weigh the factor of originality, which when used for noble acts like standing up for your hospital’s vision and mission, can deeply root one’s identity in the desirable audience’s mind. Taking the initiative to build a personal brand will bind each outreach activity that you have done to reinforce that one powerful message that you stand for.
1. Get known to the world by your name
Make your name your brand identity. When people remember you for your medical expertise and allied qualities by your name, you become a ‘personal brand’. Introduce this brand to your audience through videos, website, and social media profiles to sculpt a long-lasting impression of you with a well-moulded purpose attached to it.
2.There is a difference between a well-known brand and a preferred brand, become both
Familiarity alone doesn’t breed success; ultimately what matters is whether your brand is preferred or not. A well-known doctor or a hospital can be a result of diligent PR and public speaking but a preferred doctor is a result of consistent and quality medical practice. Harnessing the best practices in becoming the ‘preferred’ and working on one’s own strengths will promise the personal brand a rapid increase in preference.
3. Feed your personas with your personality
Your personas are curious about who you are, how and where you practise. They want to know how you affect your patients, so let them in on your daily activities and convey your true self. Bring yourself closer to your identities by combining the best of the internet and offline worlds.
4. Establish a personal connect
To your patients, every act of concern is a great deal. Through your personal branding channels, it is only natural that you will invite many real-time potential patient engagements, therefore establishing a personal connection will satisfy your patients and will strengthen your practice.
5. Be ambitious about a patient support community, not just a follower base
As a doctor, you are expected to go above and beyond your medical consultations and help people in their journeys to cure. Address all the doubts a patient may have and promote healthy living. Continuous support from you as a personal brand will make you win a secure place in a patient’s mind and heart.
6. An individual scores more than an institute
A hospital brand gains credibility only through the doctor who directly serves the patients. All established brands need a professional who commands his own place in a patient’s heart. There is a sea of differences between just a hospital and a conscious personal brand, and the value each of them brings to a hospital.
7. Glow and grow in your own light
As a successful doctor you may be practising individually, or with a hospital that probably has more recall factors among your potential patient base. Don’t get overwhelmed, rather find your own way, your own style and your own set of skills to offer. When you are a personal brand in a big corporate hospital you will take the pedestal without any extra effort.
8. Be a forerunner, not a chaser
Everyday Healthcare is undergoing enormous changes in creating patient-centric systems, trying to learn and show others the way to get benefit out of it. By being the forerunner you really become the first in that area of expertise
A personal brand is a powerful way to navigate through the minds of your audience and communicate your message. When you stand up for what you believe and become the light your brand becomes a rooted impression with a positive impact on healthcare awareness and education. Taking the initiative to build a personal brand will bind each outreach activity that you have done to reinforce that one powerful message that you stand for.
