The Power of Patient Testimonials in Healthcare

Know the Power of Patient Testimonials

Are you struggling to increase your patient count? Are you trying to make use of available resources to promote your healthcare business or your practice? Testimonials are the way ahead to make your healthcare business reach next level.

Telling moving tales always lead you and your business to the best sales and better deals. Testimonials are the stories or anecdotes narrated by your previous patients to propagate your quality in your healthcare business. When your previous results are converted into appealing content they leave enough impact for you to accomplish more in future.

Testimonials are documentaries or review that carry an informal note about your service and care has change or touched a life. Your future prospects will consider this as a reason to invest their trust in you and your healthcare institution. As a hard and fast rule for collecting a testimony is that your patient has to approve of it being published. So patient’s consent for publishing testimonials is of at most importance and no testimonial should be published without their concurrence.

How testimonials can make a big difference to your healthcare organization?

The most reliable factor

Testimonials are the real life stories that tell other people what you are and how you have made a difference in your patient’s life. The fact that testimonials come from a patient directly makes them special and effective. Testimonials are from normal people to normal people. When you publish testimonials you are only letting people or your potential patients know what you did and what people think about you. Testimonials seem like you haven’t put any intentional efforts to move people to trust you. The more real it is, the more reliable it gets. Testimonials are the realest stories narrated by people to people. Testimonials are reasons for your potential patients to trust you.

Your patients tell the best stories about your brand

The biggest advantage behind testimonials is that they are by patients to potential patients, allowing them narrate their story helps you win the game. How much ever you talk about the world class infrastructure, high quality services and professional treatment in a warm environment that your healthcare center provides please understand it is never going to create the impact that a testimonial will.

Most proven strategy

Customer testimonials have the highest effectiveness rating for content marketing at 89%. It makes people believe that you have proven your that your services are worthwhile in the past. When your old patients state that they were satisfied by your service they project themselves as the factor for reassuring your quality in your potential patient’s mind.

What are the ways to acquire great testimonials from patients?

Testimonials can be acquired in more than one ways. Every piece of information or review from your present or old patient can prove to be a moving testimonial. After every successful service give your patients a feedback form to fill up, keep a questionnaire handy to collect your comments and required information from the patients. Record testimonials through audio and video mediums, they can move your potential patients more effectively. The first purpose of any testimonial is to tell you how much you were able to satisfy your patient and what you mean to them. A testimonial endorsing your service is only a secondary purpose. Not just video testimonials but even tit bits of anecdotes from your patients journey with you can leave the strongest impacts.

Where and how to position your patient testimonials?

Publish the testimonials you acquired on every platform where people look for you. Position your testimonials as proof for how your noble service has made a difference in someone’s life. Publish your testimonials in your healthcare organization’s website and in your individual website. The perception or opinion that people have about you will be strengthened when you give them information about you along with testimonials.

Publish your testimonials in your news articles, create a book of testimonials, post them in your social media web pages, organization’s website, in Doctor’s website and magazines. Testimonials can be an important part of your interior branding so if possible have a hall of testimonials.

What all can be the ingredients in testimonials?

Testimonials that come from patients don’t just state that they had a “x” problem and you gave “y” solution to satisfy your patient, testimonials are from different types of patients who expect different qualities from a healthcare institution, when they express their feedback your testimonials will have a variety of reassuring facts that talk about the hospitality in your hospital, the well maintained infrastructure and most importantly how effective your physicians are. These statements are the mediums that tell you where you stand and tell you about the areas that you have scope to grow.

Testimonials can elaborate on how well the hygiene is maintained, caring and friendly staff, transparency in medical procedure and formalities, cure and the approach towards patients.

Mohammed Ilias

Mohammed Ilias, Founder & Brand Strategist at BCC Healthcare, is an international healthcare branding and marketing strategist and an ethical marketer, with a presence in India & UAE. He has authored the Amazon bestseller “Ethical Hospital Branding & Marketing: 15 Proven Strategies”. With a decade of experience in the healthcare industry, he has trained 2000+ doctors on Ethical Marketing and has worked with over 200+ healthcare brands.