How do you plan a Cause-Based Campaign for a hospital

Q: Question 6: What are the essential promo activities on the event day?

Answer: First, give a reminder message via SMS/email / social media on the event day in the morning. Use social media extensively. Apart from photos, take more videos and post them on the same day or use LIVE features on social media to get more mileage during the event Ask people who benefited from the campaign to share their views on

How do you plan a Cause-Based Campaign for a hospital?

Cause-based marketing intertwines a meaningful cause with your healthcare brand’s goals, enhancing brand recognition and fostering a deeper connection with your audience. By aligning your organization’s expertise with a specific cause, you not only promote the cause but also make your brand more appealing and accessible to those eager to support it. Adopting a cause strengthens your healthcare organization’s image, positioning it as socially responsible.

This strategy serves as a powerful tool to boost your healthcare brand’s market visibility and reputation, highlighting its commitment to positive values. Importantly, prioritizing patients and showcasing this commitment through cause-based marketing can significantly increase trust from patients’ perspective.

Before launching a cause-based campaign, it’s crucial to consider pre-launch digital marketing campaigns, generate innovative cause-based marketing ideas, and plan hospital advertising campaigns effectively. Identifying the best medium for a campaign is essential to ensure your message reaches and resonates with your target audience. This approach not only answers common queries about cause-based marketing but also guides healthcare brands in creating impactful and meaningful marketing strategies.

What things should one keep in mind PRE-CAMPAIGN?

Question 1: When to start the campaign?

Answer: Start at least 1 week in advance to gain traction and audience. Preferably, start on a weekend when most people are presumably available online.

Question 2: When it is advisable to conduct a camp if it is for a single day?

Answer: On a Sunday.

Question 3: What is the ideal duration for a Campaign?

Answer: The length of the campaign depends on your cause. Short Campaigns can be for a day or two. Long Campaigns can be up to a month.

Question 4: What are the communication essentials in a campaign?

Answer: Every campaign should have a few communications that can be crucial for the success of the campaign. These are:

Clear-cut message on the nature of the campaign
Resultant benefits of attending the camp
Dates & times of the campaign
Venue of the campaign
Contact Information
Brand Logo & Association Partner Logos

Question 5: What Mediums can be used for promoting the campaign?

Answer: All campaigns can be promoted via online or offline media depending on your goals and audience. These media are:

Offline: TV Ads / Paper Ads / Hoardings / Bus Ads / Radio Ads / Wall Posters / Paper Inserts

Online: Google AdWords / Facebook Ads / Inside Brand Website promotion

Venue: Banners / Posters at your hospital

What should you keep in mind during the campaign?

Question 6: What are the essential promo activities on the event day?

Answer:

First, give a reminder message via SMS/email / social media on the event day in the morning.
Use social media extensively. Apart from photos, take more videos and post them on the same day or use LIVE features on social media to get more mileage during the event
Ask people who benefited from the campaign to share their views on

What to do after a campaign?

Question 7: What should be the post event activity?

Answer: Share a thank you note covering the overall success of the campaign

Now equipped with the knowledge to initiate and execute a cause-based campaign, it’s time to embark on creating one that truly aligns with your values. If there are any questions or aspects of cause-based marketing that remain unclear, we’re here to help. Whether it’s seeking advice on pre-launch digital marketing campaigns, brainstorming cause marketing ideas, strategizing for a hospital advertising campaign, or determining the best medium for your campaign’s message, don’t hesitate to reach out. Leave a comment or connect with us on social media to explore solutions to your queries. Your journey towards impactful cause-based marketing starts now.

Mohammed Ilias

Mohammed Ilias, Founder & Brand Strategist at BCC Healthcare, is an international healthcare branding and marketing strategist and an ethical marketer, with a presence in India & UAE. He has authored the Amazon bestseller “Ethical Hospital Branding & Marketing: 15 Proven Strategies”. With a decade of experience in the healthcare industry, he has trained 2000+ doctors on Ethical Marketing and has worked with over 200+ healthcare brands.