A well-written logo design brief brings the perfect logo for your business. A perfect logo makes your business successful in the market. An ideal logo design document contains all sorts of information about your business objectives, an overview of the brand, various unique selling points, target audience, vision, mission, logo style preferences, project timeframe, budget, and other specific preferences. The better your design brief, the easier for the designer to create it.
The compilation of minute preferences in designing a logo routes the path to design to bring up the most compelling logo of your taste. Special preferences empower the designers to apply their creativity and skills. A lack of information may result in a communication gap that may decrease the chance of creating the logo you’ve envisioned. The creative logo design brief is the strategic plan for the designer on creating a logo for your business. The way you want your brand to be perceived by your partners, clients, and consumers should be in mind while briefing the logo design.
Mention the below 12 important points while writing a logo design brief.
First and foremost, a designer should know about your organisation. Begin with business information such as organisation name, tagline, industry, target audience, services offered, product details, and location. In some cases, company taglines are also included in the logo. Sharing this business information assists the designer to create the ideal logo.
Brand values have a positive impact on logo design. An organisation may have multiple brands which have to be addressed here. Brand name should be explained in such a way with capitalization, space in the title makes your brand stand out. The appearance of a brand name in one line or multiple lines draws the compatible aesthetics in the logo design.
Express your desired brand colours for the logo. Designers will understand your business and come with the respective colours that reflect your brand. For more suggestions, you can also provide reference colour palettes, and images representing the desired colour to get the exact shade you want. Else, let the designers unleash their creativity for better results.
Mentioning the fonts is a crucial element in the concept design brief. So, come with the best fonts. Though there are various font styles to choose from, communicate with your designer about your desired font style. If you don’t have any specific font, do some research, or else the designers will give their preferences.
At last in the design section of your creative logo design brief, your symbols. You can suggest the preferred symbols to be incorporated into the logo design. If not, explaining your requirements to the designer for their creative thinking will play off. Try to stick to 1 or 2 symbols in the logo, multiple elements may affect its look and feel.
You can add your inspiration and dream elements to the logo design brief. This provides additional information to the designer to create the desired logo for your business. You can include photos, font, colour, elements, and some examples that may precisely explain your preferences.
Brand personality plays a vital role in logo creation that helps the designer to reflect on their visual elements. Brand personality reflects the tone or personality of the logo, which drives customer attraction. Various brand values, visions, and missions can have different design styles. Sharing the brand personality and core tone of your brands such as fun or sophisticated, formal or quirky, modern or vintage may help to stand out from the competitors.
It is the best way to provide the designer with an idea of what to reproduce. If you like the International and National logos of other brands, list any three of them. It builds a stronger foundation in the logo design brief for the designers to begin their designs with.
Although optional, you can provide International brand logos of your choice to add some attractive elements to the logos. You can include some admiring examples and mood boards in the logo design brief to represent your ideas.
If you find it difficult to abstract the emotions or tone of your brand, you can tag some of the known national brand logos that inspire you. You can incorporate current logo trends and explain its artistic style and traits in the logo design brief.
Create a list of elements to be avoided in the logo design. Some may match our competitors, and some of them are in the same font style and have to be properly addressed. Designers understand the insight to make it more engaging.
Other than the above elements, if you have any suggestions to be incorporated, can be explained briefly in this section of the logo design brief. It is a descriptive place to brief your thoughts on logo designing, deliverables, or any deadlines. It acts as a communication channel to recommend the designs for the best outcome.
A well-crafted logo design brief is the inducer for creating a logo that attracts the target audience and perfectly represents the brand identity. The logo is the essential element to showcase your brand in the business world. A meaningful logo makes magic in your business growth. Achieving detailed and creative logo design briefs is a fascinating approach. Are you ready? Our unique logo brief helps you to get the perfect one for your business. Let’s get started!
