Read on how to use Facebook for your Healthacare Brand
All hospitals you know are on facebook, it is not just the digital boom that has to be thanked but those who are behind driving healthcare brands to better places where they can reach, connect and interact with their patients and potential patients.
“41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility.”(source: Demi & Cooper Advertising and DC Interactive Group)
Facebook is a blessing in disguise for your healthcare business. Facebook is perhaps the best tool if you are looking for no money or perhaps less money, more profit marketing platform. There is a very apparent shift in people’s lifestyle- being active in social media has become more important than being active in social lives. This has perhaps opened up most exciting and efficient ways to market your healthcare business. According to the Healthcare Insight 2017 State of Healthcare Content Marketing Report, 75 percent of healthcare marketers are using social media advertising.
However functional or successful your social media presence is, understand that there is still that part of audience you are leaving untouched, that part of the brand that you are leaving not communicated, and that one best practice you have over looked. So learn with us on how to improve social media presence of healthcare brands. Facebook has become the primary component of social media marketing for any healthcare brand.
“Parents are more likely to seek medical answers online, 22% use Facebook and 20% use YouTube. Of non-parents, 14% use Facebook and 12% use YouTube to search for healthcare related topics.“ (source: Mashable)
Through this article you will know :
- What is the main purpose of Healthcare Brands being active on Social Media?
- 5 Types of posts for healthcare brand’s facebook page
- Why you should start doing Facebook Live Right NOW?
- What should be the nature & tone of your Facebook content?
- 5 Reasons you should concentrate on Facebook marketing for your healthcare brand
i. What is the main purpose of Healthcare Brands being active on Social Media?
Each healthcare brand’s main purpose is to cater to the public with authentic health related information that only they can provide. Healthcare brands educate the masses; keep the informed and aware about each and every health issue that people need to know.
Social Media is the medium where people consume content on a regular basis be make sure you don’t miss out on communicate in the right time to the right people through the right medium
ii. 5 Types of posts for healthcare brand’s facebook page:
1.Health Tips: Share health tips through your official hospital website. Make the best type of communication, health awareness message and a lot of good plus authentic messages can be shared in the form of video, image or a lengthy fcaebook post.
2.Health awareness days: We hope you have marked special days pertaining to health especially your specialty in your health calendar. Making this you utmost priority, create content on the health issue which the significance of the day and share them in your facebook page.
3.Campaigns: Create health related campaigns that are closely related to your specialty or the core focus that you have built your practice with to reach your target audience. Update your offline campaigns on facebook through creative video, image and other types of content.
4.Blogs and PR updates: PR updates through owned or paid media is very important for you to communicate to your target audience in good length and depth. Make sure the content you have shared in these mediums are engagement worthy and super hooking for your audience.
5. Videos: Like you have already ready in our previous blog. Video is of immense importance in your healthcare marketing strategy which can be effectively promoted through your social media channel. The rate at which facebook videos catch up are comparatively high. Facebook lives are essential for Docotrs to build relationships with potential patients. – “People spend 3x as much time watching a Live video on facebook than a pre-recorded one”-Social Sprout
iii. Why you should start doing Facebook Live Right NOW?
There are umpteen number of reasons why Doctors should interact with their patients or potential patients through a facebook live. Let’s crunch some numbers now….
“60% of social media users are the most likely to trust social media posts and activity by doctors over any other group.” (source: Infographics Archive)
“28% of health-related conversations on Facebook are supporting health-related causes, followed by 27% of people commenting on health experiences or updates.” (source: Infographics Archive)
The above statistics states the need of authentic healthcare content being filled up in the social media spaces by people who are synonymous to trust-worthiness.
And guess what, that’s where the audience are leaving you with an undeniable opportunity to exhibit your expertise and be that savior you are through “Ask Your Doctor” kind of sessions.
Keep the interval at which you go live not very less or not very more. Choose issues mostly from audience requests or address people on the burning issues that falls even sparsely under your radar.
iv. What should be the nature & tone of your Facebook content?
Nature: Should be responsible, and should project actual concern for people’s health. The nature of your communication should project the actual culture of your healthcare brand.
Tone:
According to your specialty and your target audience decide on you brand’s tonality to convey what you really want to convey. Please maintain the same tonality throughout any communication you are zeroing for your brand.
v. 5 Reasons you should concentrate on Facebook marketing for your healthcare brand
1. Facebook marketing is the most targeted form of marketing
Creating an exclusive page on facebook for your hospital will take you exactly to those people whom you want to reach and to those people who want to reach you. People who are fishing enough information to zero on their solution provider for healthcare will now be able to find you in a way that is far more accessible, informative and attractive. You can create a custom audience using a customer contact list, your website traffic, or activity in your app. Facebook will introduce you to people who need you and also to people who may possibly need you. And the information and thoughtful day-to-day updates you put out on your page will keep reminding people about your healthcare brand.
2. The comprehensive anatomy of a facebook post
A facebook ads can overcome the limitations of an ad in the print medium. A facebook advertisement can be broken-down into components that are people pulling. You can also tailor your ad format in ways you want them to reach people. Facebook allows you to jam-pack your brand’s appeal to people, you can advertise your healthcare brand through thoughtful posters, images, videos and faq(s) in one shot. Facebook posts enables you to plug-in your hospital website or your doctor’s website URL which leads your potential patients to more information about you from tit-bits about you. Facebook has a set list of CTA buttons but enough choices to select something relevant to your offer. Other options include “Download,” “Sign Up,” “Contact Us,” and more.
3. Fastest way to carry out a campaign
Facebook has the power to drive your campaign in faster ways than traditional methods of advertising. Facebook gives you tailor made options according to your campaign’s objective. This lets your campaign remain precisely targeted, targeted campaigns take your appeal to people who are interested to know more about it. You have better chances of leads who will drive your campaign through self initiated facebook shares and will push your brand promotional activity forward.
4. The concept of tagging and hash tagging
The concept of tagging and hash-tagging is something that remains exclusively special in social media platforms. While tagging allows you to convey each piece of information as a notification for your target audience, hash-tagging unifies every post about a particular event, theme or campaign.
5. Highlight your testimonials and case studies through facebook
Your facebook wall may contain any information that you would like your online followers to know but through dashboard results we find that testimonials and success stories that your service generates on a day to day basis are the ones that are ones that most probably become hits on your hospital page.
Key Takeaway:
- A facebook account for your hospital is only as important as a bank account
- Utilize your maximum potential to increase the number of engagements
- Facilitate the growth of Patient-Doctor relationship through Social Media
- Remember each event is an occasion in Social Media. So cover it!
- Visuals always work more than elaborate content. Practice it!
- Change with your changing audience!
Now it’s your turn to reach out to us and write to us on how you are using facebook to accelerate the reach of your Healthcare brand. Tell us trivial thing you have found on Facebook and feel eager to use it for your Heralthcare brand.