Personal branding checklist for doctors

Branding your hospital can be tricky at times. Very often, creative and strategic challenges arise that, if not paid attention to, can very easily create inconsistencies in your hospital brand. Creating a brand for your hospital is about dedication and maintenance over a consistent period to build preference, name and stature.

To help you navigate through the challenges, we have a must-have personal branding checklist for healthcare brands that can help you keep a track of your marketing activities in one place. Just a simple yes or no, and you will have a list of activities that you can start for your personal brand.

Personal Branding Checklist for Doctors

1. Case Studies

Have you compiled a Book of case studies?
Have you presented your case studies in CMEs?
Have you published your case studies in Online Forums / Private Groups / your Website / Journals?
Is each case study presented in story form with medical terminologies?

2. Profile

Have you covered Key Milestones in a snapshot (One important thing that will position you rightly in their mind has to be captured)?
Have you made your profile with Achievements & Accomplishments listed in Chronological Order?
Do your Achievements & Accomplishments cover the following
- Academics
- Worked under some renowned name
- Published
- Research Papers
- Articles
- Published in Leading Journals
- Awards & Accolades
- Practice Achievements
- Key Cases
- Attended Hands-on training with a renowned trainer
Do you have your profile handy in both hard copy and soft copy?
Is your profile available online?

3. Communication Touch Points

Are you easy to find online?
Do you have a website in your name?
Do you have a dedicated phone number to reach you?
Do you have a dedicated email id to reach you?
Are you active on social media like FB, Twitter & Insta?
Do you respond to queries people post via online mediums?
Are you good with handling FB Messenger?
Are you active on WhatsApp?

4. Cause

Have you involved yourself in cause-based campaigns on your own or supported any organisation?
Was the cause campaign related to your speciality?
Have you identified a cause to associate with?
Do you know how to conduct a cause-based campaign?
Does your mission in life synchronise with your cause?
Are you determined to influence others to take up a cause and inspire others?

5. Awareness Education

Did you conduct any awareness education programs?
Have you written any health awareness articles/blogs which got published in any newspaper/journal / website?
Have you created educational YouTube videos relating to your speciality?
Have you created videos answering questions which are frequently asked by people like myth busters?
Do you have awareness posters/ leaflets at your practice place?

6. Patient Feedbacks

Have you received any feedback from patients?
Do you have a collection of all the feedback?
Do you act on those positive and negative feedbacks received by the patient to create a patient-centric experience?

7. Brand Audience

Is your brand audience growing every day?
Are you effectively measuring their growth?
Are you creating the content they like?
Do you get a pulse of what they are looking forward to?
Are you consistent in posting your content?

Every aspect of branding is important to allow your hospital to grow and reach the masses. Did you fill in the checklist to find out how and where you can work on your healthcare brand? Can you think of any other activities to build your personal brand? Let us know by leaving a comment or connecting with us on social media today.

Mohammed Ilias

Mohammed Ilias, Founder & Brand Strategist at BCC Healthcare, is an international healthcare branding and marketing strategist and an ethical marketer, with a presence in India & UAE. He has authored the Amazon bestseller “Ethical Hospital Branding & Marketing: 15 Proven Strategies”. With a decade of experience in the healthcare industry, he has trained 2000+ doctors on Ethical Marketing and has worked with over 200+ healthcare brands.